Pawsitively Engaging Instagram Strategy for
Pet Brands, Lovers + Rescues


Do you want to grow your pack, generate income from Instagram, and have more time to spend with your pet?

You need to grow your pupfluence!

Most of the advice out there from "experts" is either too common sense or so unclear that you can't figure out how to make it work for you. That’s because it’s not for pet people!

Does this sound familiar...

¬You struggle to grow your following, even though what you do with pets is pretty amazing

¬You feel guilty spending so much time trying to figure out Instagram, when you’d rather hang with your fur babies

¬You compare yourself to big-deal pet accounts and wish you were on that level

¬You feel like your photos aren’t as Insta-worthy as they could be


It’s time to turn your pet obsession into action!

Getting your account to the next level won't happen if you don’t know where to start. You need to identify your niche, learn some Insta skills, and master that scary algorithm.

Develop an eye for expert photos that make your account the top dog. Combine those with quality captions and your followers will be eating out of the palm of your hand.

To attract and grow the right community, you can’t just sit on your fluffy butt! You must strategically interact with others. (In a way that leaves plenty of time to play in the park!)

There’s an art and science to attracting brand partners and sponsors. To get the really good treats, you have to do more than sit and hold out your paw.

Before I cracked the code, Instagram caused me a lot of stress. When I learned how to spend my time in the app wisely and strategically my account became truly barkworthy!

This system is how I grew my account to over 40,000 followers!

Now I want to share this mindset and strategy with people like you because Instagram needs more dog vibes!

You need clear guidance and helpful solutions.

It's called Instagram Strategy for the Pet Obsessed (InSPO)!

I can't wait to show you everything!


With the InSPO System You Could...

    ¬ Get more followers

    ¬ Enjoy your time on Instagram

    ¬ Grow your pack of pet-loving pals

    ¬ Finally plan your posts in advance

    ¬ Earn money as a pet influencer

    Sell more of your own pet products

Your pet could bring home the bacon!

The fear of approaching brand partners for collaborations or sponsored content is all bark and no bite. Learn the exact method I use to approach brands for collaborations. You could earn free treats or make enough money to cover your whole pet budget!

Are you a pet brand? I'll show you how to find the best influencers to amplify your brand, how to collaborate with them, and how to use the content they create for your highest benefit!

As a Dog Influencer myself I've worked with dozens of awesome brands like these! In this course I explain how to find opportunities like these, deliver the very best work, and share sponsored content in an authentic way.

With my guidance, Instagram
will actually make sense.
Goodbye frustration!


Hi, I’m Tori Mistick, the creator of award-winning dog mom brand Wear Wag Repeat. Thanks to Instagram I can actually call my brand a business! Before my account took off, I just had a hobby blog. In less than one year I grew from 1,000 followers to 10,000 and as of today I have over 40,000 followers on my @tmistick account.

I worked for over a decade in digital marketing and social media. I've consulted with art museums, life coaches, stores, non-profits, dog influencers and more. I'm also an adjunct instructor in the business of blogging at a local college and I host a podcast interviewing women in the pet industry.

I love helping pet lovers identify a strategic approach to build a beautiful and engaging Instagram account that makes a pawsitive impact on their business.

Thanks to my new Buy 1, Give 1 program I'm able to offer free Instagram training to animal rescues which will help more pets find their furever homes, faster.


In this online course I'll show you how to grow your Instagram account so you can connect with followers who love you, your pet and the difference you make in the world.

You will set goals and learn how to approach your time on Instagram with intention so you can reach those goals.

You'll also learn how to become a pet influencer, or work with pet influencers to amplify your own brand.



Four modules with over 15 video lectures
and screenshare tutorials that explain how to create, manage and monetize your pet industry Instagram account.

Learn why your niche needs to be more specific that just "pets"
and how a pet profile framework will have followers commenting and connecting with you more than ever before.

Great photos don't always get great results. Learn what your insights can tell you about the kind of content that your audience loves and why stories should be a major part of your content strategy.

When it comes to Instagram engagement, we only get what we give. Find out how you can get more views, likes and comments in less time with my signature posting workflow and 2-4-6 Strategy.

You want to get into influencer marketing, but you're not sure how to find the right kind of partners. Discover the 4 traits you need to look for
to achieve blue ribbon influencer success.



course workbook that will help you define your niche, create a content strategy and get in the right mindset for growth!


Discover MY favorite apps and pet related hashtags that will get you seen. Learn how to secure your account against hackers and protect your content from theft.

Connect with other InSPO students in the private Wear Wag Repeat Labs Facebook Group. G
et feedback, learn about Instagram updates, find accounts to collaborate with and more!



Get Access to Planoly Perfection, an online course I created to show you how to use my favorite Instagram planning system, Planoly. It's going to make planning your feed so much easier

$29 Value


This course starts as soon as you enroll!

$299 Furever Access!

Get furever access to the InSPO course including lessons, workbook, bonus resources and the online community!

*NEW: 3 Monthly Payments of $105

In light of the impact of the coronavirus, I'm introducing a payment plan to provide easier access to the course. You still get furever access to the InSPO course including lessons, workbook, bonus resources and the online community!


When I adopted my dog Burt, he'd been in the shelter for over a year. I adopted him from a rural area shelter that does amazing work, but doesn't get much foot traffic.

I always tell Burt, if only he had called or slid into my DMs! If I knew he was there waiting for me, I would have brought him home earlier.

This is why I'm really excited to be able to offer free Instagram education to rescues through my new Buy 1, Give 1 program.

Animal rescues who use social media effectively can:

¬Increase Adoptions
¬Boost Awareness of their Work
¬Help Harder to Adopt Pets (like Burt!) Find Homes

For every enrollment in InSPO I'm donating a free scholarship to an animal rescue.

"I did Tori's instagram course and she taught me to totally change the way I use my instagram account as well as how to track how well each of my posts and stories perform. Tori teaches you ways to use your account to best reach your target audience as well as lots of unknown little tricks to get your posts noticed. She is thorough and each step is explained clearly in easy to follow steps, which I especially found to be a relief! If you want to get the best results from your time spent on Instagram, Tori's course is a "must do"."

- Delwyn Hanns, @Smile.Fleas.Photography

"Since I implemented the changes Tori recommended, my following has grown quite a bit! A week ago I was at 686 followers and now I'm at 1,000+! Thanks so much for the advice!"

- Tazrin Shanchari, @TaztheDogMom

"This course is an essential foundation for your social media strategy. Tori provides an in-depth explanation of planning and optimizing your social network, which is something needed to succeed in business today. Our company has been able to see strong, organic growth as well as connecting with our customer base in the process."

- Trina Pappadia, @MeetWagmo

"I was surprised at how easy Tori's lessons are to implement. I love the breakdown of how time on Instagram should be spent to optimize engagement and efficiency. I didn't realize how simple it would be to take our account to the next level! Tori's sharp eye for aesthetics also really helped transform our account!"

- Shannon Gianoni, @WearWoofShop


Thanks to my Instagram course these pet lovers have a
Pawsitively E
ngaging Instagram Strategy!

Wouldn't it be great to have a firm grasp on your Instagram account? You know exactly what to post next, have your captions planned and people are taking notice.

Growing your Instagram account means growing your business. Wouldn't it be great if you could hire some help and spend more time with your pet?

By using Instagram effectively, your account becomes a community and your pack is supporting your business in every way they can. It becomes a driving force and opens up so many new opportunities to you.


But you'll only learn my system if you enroll in InSPO today!

I can't wait to teach you a system that will save you a ton of time on Instagram while increasing your engagement and followers.

Saving time in the app will give you more time to grow your brand and make an impact on pets' lives!


Join the Course for $299

3 Monthly Payments of $105

"Of course I would recommend Tori's course! Business owners need to realize that just by being on social, they aren't going to get found. There's a whole science behind it. By having a process laid out by Tori, it makes it easy to DO the work!"

- Helen Behn, @Spand_Ice

"I walked away with so many useful suggestions and action items to get my Instagram organized and refreshed. Working with Tori got me excited to spend time and energy on Instagram again! Also, really digging into the grid themes has been repeatedly helpful."

- Erin Szymanski, @LunaSewickley

"In the first day of using Tori's strategy I got 15 new followers in less than 3 hours. I can't wait to implement her entire system!"

- Kim Allera, @OliveRoseEvents

"The best part of Tori's course was learning what hashtags to use on my account. I had no idea that the hashtags I was using before left my posts completely unnoticed by potential customers."

- Sarah Rubino, @BronzeBeautyST


Sneak Preview the Course

Want to know exactly what lessons I'll be teaching you? Take a look! As you can see, InSPO is a step by step system full of valuable info that I've learned building my own account and teaching others for the past two years.

Course Curriculum


What My Students Are Saying

Check out these real testimonial my students wrote to me after completing each module in InSPO:

¬“In Module 1, I realized I could tell so much more to the viewer in my IG profile”

¬“My biggest takeaway from Module 2 is how to access insights in Instagram- it was very thorough and much more than I knew on my own!

¬Module 3 is absolute gold! I especially loved the lesson on researching and finding hashtags and the strategy behind engaging and posting at the same time to have the best success on Instagram.”

¬“Module 4 was incredibly thorough - you did a great job! I loved the course overall. Now to just implement consistently!”

¬Tori is thorough and each step is explained clearly in easy to follow steps, which I especially found to be a relief! If you want to get the best results from your time spent on Instagram, Tori's course is a "must do"."

Frequently Asked Questions

How is this course special?
This is the only Instagram growth course just for the pet obsessed! I've personally seen the power of pets on Instagram and share my first hand experience turning a hobby account into a business that supports influencer posts, an online store, live events and more. If you want to grow your pet business using Instagram, then this is the course for you!
When does the course start and finish?
The course starts the minute you enroll. There's no waiting period. You can access all of the course lectures and files immediately and tackle the lessons at your own speed. Do you feel like you're going to need accountability to see it through? I'm here for you via email and other students in the private Facebook group are there to help you, too.
What is expected of me if I enroll in the course?
The more you give during the course, the more you'll get out of it. Take advantage of my expertise and reach out to me with any questions that you have. You should also complete the workbook that goes along with each module to help you make the most of your Instagram account.
How long do I have access to the course?
How does lifetime access sound? Once enrolled you'll have unlimited access to this course for as long as you like - across any and all devices you own. That means you can go back and implement the lessons on a new account you start, or get a refresh on a lesson that didn't apply to you before.
What if I don't like the course?
Your happiness matters to me! I offer a 30-day money back guarantee. No questions asked!
How many hours does it take to complete the course?
This is going to vary for everyone! But I can tell you that each module's video lectures total 40 - 55 minutes (which means about 4 hours of videos for the whole course). Each lesson includes things you'll want to implement in your Instagram strategy. Some of that implementation might take longer than others. Remember, there's no rush to complete everything, you have lifetime access to this course!
Do you offer a discount for non-profit animal rescues?
Although I don't offer discounts on the course, I offer a "Buy 1, Give 1" program. I grant free enrollment to 1 non-profit rescue for every paid enrollment in the course. Scroll about halfway up the page to nominate a rescue.

Use an Instagram strategy, make it a pawsitive force in your life and use it to grow your business.

It's time to get your Insta act together right now!

Get Started!