Monthly Membership for
Petpreneurs + Pupfluencers


You work hard to give your dog a better life! But it's overwhelming to build a business on your own, keep up with social media trends, and cross everything off your to-do list.

How can you give your dog a better life if you're too burnt out to do anything with them?



It's amazing what you can accomplish when you're surrounded by the right people:

¬ Our community supports each other with their expertise in the pet industry.

¬ Regular virtual meet ups keep us all accountable to work towards big, exciting goals.

¬ There's nothing like talking to other people who understand what it means to be passionate about pets. Society members get it!


Like dogs, we aren't meant to work alone

When you're part of a pack, you have friends to cheer on your successes and help you through your challenges.


Wear Wag Repeat Society is a fun, inclusive and supportive monthly membership for women in the pet industry.

Each month, members participate in interactive video lessons, virtual co-working, live Q+A sessions and networking in our private group. This is all included at an affordable flat monthly membership fee.

Membership is Currently CLOSED!

Get on the waitlist for the next membership round in early 2022!


    Having a group of people tell you that you can do something and that they believe in you changes the way you see yourself!



    Each month, we focus on a theme such as blogging for SEO, growing your email list or pitching to podcasts. Tori provides a video lesson on the topic, PDF guide and 1-hour Q+A to support you in reaching your goals.

    You don't need to struggle through this by yourself. Each month we have a co-working session via Zoom to help each other stay focused, celebrate wins, and share pawsitive dog vibes!


    Access Lesson 1 of my flagship online course, Instagram Strategy for the Pet Obsessed. You'll learn the value of niching down and the mindset to find riches in the niches! You'll also receive PDF guides about Pinterest and how to promote your products on Instagram.


    Ask questions, lend your own expertise and form friendships with Society members in the private Facebook group. Accountability is a major part of this membership! The Facebook group is where we'll check in with each other most often.

    And that's not all!

    Society Members get instant access to the archive of all the previous monthly lessons, bonus PDFs and recorded Q+A calls. Plus, an exclusive discount on all Wear Wag Repeat Labs courses like Instagram Strategy for the Pet Obsessed and Masterclass: Pinterest for Petpreneurs.


    What current members are saying...

    "Wear Wag Repeat Society gives me direction for what I'm doing each month, keeps me accountable and I've made a bunch of great friends! Since joining, my email newsletters are way more organized and my blog posts are ranking on Google. A better SEO strategy on Pinterest has also increased visits to my blog! Thanks to this membership, there's more direction and cohesion in my business."

    - Cara Carosielli,

    "In just my first 2 months in the group, I learned so much! I love that all the past lessons are available to watch and learn from. I implemented a suggestion Tori gave in the email marketing Q&A to ask people if they want to join your email list when they join your Facebook group. I made that a membership question to join and have gotten several new subscribers already!"

    - Emily Hall, KittyCatGO

    "This community has sparked deep changes in what I see as possible and what I want for myself and my business. From the very first lesson, Tori got me thinking about what to say in my bio and sparked so much change in how I see my business now and in the future. I love the Wear Wag Repeat courses & membership and Tori’s energy. I'm always recommending her as THE dog mom to follow!"

    - Ruth Hegarty, Creature Good Dog Training


    Wear Wag Repeat Society Waitlist

    Join the waitlist so you get first dibs next round!



      Hi, I’m Tori Mistick, the creator of award-winning dog mom brand Wear Wag Repeat. After growing my Instagram account to over 42,000 followers, working on dozens of brand partnerships, and being featured on GMA, BuzzFeed, AKC Family Dog Magazine, and The Wall Street Journal I wanted to find a way to offer something special to my followers. That's why I create educational resources just for petpreneurs.

      Prior to Wear Wag Repeat, I worked for over a decade in digital marketing and social media. I also I host a 5-star podcast interviewing women in the pet industry.

      I love helping pet business owners make a pawsitive impact on in the lives of pets and their people.


      Get a Feel for the Format

      Want to know exactly what each monthly theme is? Take a look! The best part is that when you join, you get immediate access to the archives of every month so far! It's all included in your membership.

      Each month is broken down into 4 week sections:

      Week 1, you'll get a video lesson and PDF about the theme. Week 2, we'll have a live co-working session over Zoom. Week 3 will be all about implementation! Week 4 will feature a Q+A with Tori.

      January About Pages + Bios
      February Storytelling with Video
      March Grow Your Email List
      April Blogging for SEO
      May Pitch Yourself to Podcasts
      June Instagram Growth Challenge
      July Write Better Captions, Emails + More
      August Extra Income with Affiliate Links
      September Pinterest Strategy
      October Holiday Content Calendar
      November Giving Back + Giving Thanks
      December Year in Review + Schedge Pledge

      "This is a community of incredible women petpreneurs who want to help each other to be successful in their field. There is a wealth of information and so much to learn that can be applied to your day-to-day operations. WWR Society is the ultimate support system to get your business going on a variety of social platforms. My goal is to be a guest on a podcast in one year. Tori’s lessons will allow me to better pitch and prepare myself for podcasts when I’m ready."

      - Erica Kovacevic, Chico's Mafia Dog Apparel

      "I think this is a great membership, particularly for new business owners. I’m seeing more engagement thanks to new connections made in the membership and collaboration with other members. WWR Society gives me a real sense of community as a business owner. The monthly lessons support things that I was putting off before, like getting my website and social channels together, creating content, and starting my email list."

      - Jolanta Smulski,

      "Tori is a boss lady who is a social media and marketing pro. I appreciate that she shares her process for her own success with the group so that we can replicate what she did to get on our own path toward business growth.

      I looked forward to the group calls because the members all contributed their own experiences to help me change perceptions I might have held about myself or my business. Everyone was so encouraging and kind!"

      - Jen Sotolongo, Long Haul Trekkers

      "The accountability is very helpful, as is finding a group of business owners in the same stage as my business. Tori did a great job of helping us create goals and holding us accountable. Tori is a great mentor and coach! I wish I had met her much sooner in my pet business journey."

      - Sonali Nigam, Petminded

      "WWR Society has been a game-changer for my blog and Instagram! I love the community, the content and the connections I have formed in this group. Everything Tori shares is so valuable, I have constant "ah-ha" moments as I work through the trainings. I see so many petpreneurs struggling with social media and I just want to point them all in this direction and tell them it will be ok with Tori's help!"

      - Karrine Beasley,

      "I'm so excited to have an opportunity to join Tori's new Wear Wag Repeat Society so she can help me connect the dots I'm missing in my blog, social media, and basically all things dog mom related! She's all about supporting women and community over competition. It's hard to find people that want to help you grow and Tori is one of those people!"

      - Tiffany Wagner, Peace, Love & Frenchie Farts


      Join Wear Wag Repeat Society

      Membership is CLOSED!
      Get on the waitlist to join in 2022

      Frequently Asked Questions

      Can I join anytime?
      The gates to enroll only open a few times per year. Currently, they are OPEN through September 5, 2021! The next opening will be next year.
      What's your cancellation policy?
      This membership is month-to-month so you can cancel at any time. Your membership will automatically renew on the same day each month. Please note that all memberships are non-refundable, so if you'd like to cancel, please give me 72 hours notice to make sure it's processed. If you re-join later it will be at the current membership rates at that time.
      How do I access the materials and community?
      Wear Wag Repeat Society includes PDFs, videos and recorded Q+A videos that will all be saved in the Wear Wag Repeat Teachable portal. This is the same place that all of my online courses live and it's a very easy to use platform! Monthly co-working sessions will be held live over Zoom. The community aspect of the Society is hosted in a private Facebook Group.
      Does my membership include 1-on-1 coaching with Tori?
      I'll be hosting all of the co-working sessions, Q+A's and will also be active in the Facebook group to answer questions and support you as you grow your pet industry business. While 1-on-1 coaching is not a part of this membership, you'll definitely have a lot of interaction with me and I'll be available to help you. If you're interested in more focused, hands-on coaching, that's also available by reaching out to me via email.
      What is the time commitment of this membership?
      You will want to dedicate about 2-4 hours to this each month. Each month's lesson will be a 10-15 minute video with a companion PDF. Over the course of the month, I estimate it would take you 1-2 hours to implement the tasks in the lessons. Monthly co-working sessions are 1 hour long and the Q+A the final week of each month is 1 hour long.
      What kind of pet businesses do other members have?
      We have a variety of people in the pet industry in Wear Wag Repeat Society! Some professions include dog trainers, pet sitters, artists, bloggers, podcasters, authors, shop owners, pet photographers, graphic designers and more! Some members work full time in the pet industry, while others pursue their passion on the side. All are welcome here!

      "I love to blog for my business and learning more about how SEO affects my viewership was really eye-opening. I would absolutely recommend joining Wear Wag Repeat Society. Having a network of other pet pros has been so helpful!"

      - Louise Daigle, Red Pointy Dog Training

      "This membership is the perfect combo of great info and great people! I love the Instagram Engagement Challenge, especially the 2/4/6 strategy Tori taught us. It makes me feel more focused on Instagram and I'm already seeing more engagement from it."

      - Erin Scott, Believe in Dog Podcast

      "Wear Wag Repeat Society is so helpful for all small businesses and it’s a great investment. Thanks to the monthly lessons, my social media has improved and my blog has more purposeful content. Tori opened my eyes and made me really look at what content I was putting out there. Now I take the time to really care and be proud of it."

      - Chelsea Nelson, Canine Curiosity


      Wear Wag Repeat Society Waitlist