From Lead Magnet to Loyal Subscriber Workshop
Craft an email welcome sequence that builds engagement with pet parents
Email is all about creating a sense of community
Did you know that email has a higher return on investment than social media?
Most people connect community building with social media, but email is one of the most effective ways to connect with your audience and build a personal connection.
In this 60 minute recorded workshop, I cover:
- What's a lead magnet?
- Why you should put some effort into your email list.
- How to write an email welcome sequence that makes your subscribers excited open the next email and stay on your list.
- How to re-engage your list if you haven't emailed them in a while.
- Ways to keep this momentum going!
PLUS... get my easy-to-follow welcome sequence formula and see examples of the real emails I send to pet parents when they join my list every day.
Course Curriculum
What's a lead magnet?
Also referred to as an opt-in incentive or freebie, a lead magnet is something you offer to your ideal customer in exchange for their email address.
I never email my list! Is this workshop for me?
The best part about setting up a great welcome sequence is that it will automatically send a series of emails to your new subscribers. So you'll be able to say, "I email my list all the time!"
Your Instructor
Hi, I’m Tori Mistick, the creator of award-winning dog mom brand Wear Wag Repeat. After growing my Instagram account to over 42,000 followers, working on dozens of brand partnerships, and getting featured on The Wall Street Journal, GMA, BuzzFeed and AKC Family Dog Magazine I wanted to find a way to offer something special to my followers. That's why I create educational resources just for petpreneurs.
When I'm not working or hanging out with my senior chocolate labs, Burt + Lucy, you'll find me fixing up my 110-year old house or sweating in a fitness class.