From Lead Magnet to Loyal Subscriber Workshop

Craft an email welcome sequence that builds engagement with pet parents

Email is all about creating a sense of community


Did you know that email has a higher return on investment than social media?

Most people connect community building with social media, but email is one of the most effective ways to connect with your audience and build a personal connection.

In this 60 minute recorded workshop, I cover:

- What's a lead magnet?
- Why you should put some effort into your email list.
- How to write an email welcome sequence that makes your subscribers excited open the next email and stay on your list.
- How to re-engage your list if you haven't emailed them in a while.
- Ways to keep this momentum going!

PLUS... get my easy-to-follow welcome sequence formula and see examples of the real emails I send to pet parents when they join my list every day.

Course Curriculum

  From Leads to Loyal Subscribers
Available in days
days after you enroll


What's a lead magnet?
Also referred to as an opt-in incentive or freebie, a lead magnet is something you offer to your ideal customer in exchange for their email address.

I never email my list! Is this workshop for me?
The best part about setting up a great welcome sequence is that it will automatically send a series of emails to your new subscribers. So you'll be able to say, "I email my list all the time!"

Your Instructor


Hi, I’m Tori Mistick, the creator of award-winning dog mom brand Wear Wag Repeat. After growing my Instagram account to over 42,000 followers, working on dozens of brand partnerships, and getting featured on The Wall Street Journal, GMA, BuzzFeed and AKC Family Dog Magazine I wanted to find a way to offer something special to my followers. That's why I create educational resources just for petpreneurs.

When I'm not working or hanging out with my senior chocolate labs, Burt + Lucy, you'll find me fixing up my 110-year old house or sweating in a fitness class.

Frequently Asked Questions

How do I watch the workshop?
This workshop is a completely self-paced online course - you decide when you start and when you finish and you can replay it as many times as you'd like. The video recording is available to watch. The audio-only version can also be downloaded and listened to on the go.
Is this a pre-recorded workshop?
Yes! This workshop was recorded in September 2022. Nothing about the content is time specific other than a few mentions of an open enrollment period in Wear Wag Repeat Society. The great thing about a recorded live workshop is that you get the Q+A at the end with questions from real pet business owners like you and me.
What if I am unhappy with the workshop?
I would never want you to be unhappy! If you are unsatisfied with your purchase, reach out to me within 30 days of enrolling and I will give you a full refund.

Get started now!